Why So Much Branding Advice Is Crap
In this episode, I’m digging into why so much branding advice is really only telling half the story. When you’re a coach, or in a space where you are your brand, your brand changes as you do. We should be regularly assessing if our branding and our offerings are still aligned with who we are and what we are inspired to share and teach. Pivoting, transitioning and changing will change your audience over time, but it will keep people engaged and excited about your work because your authenticity comes through.
Instead of feeling like you have to stay in the first iteration of your business, trust that as an entrepreneur, your business and thus your brand are always evolving.
Here are some key highlights to know in today's podcast:
- The importance of understanding your brand's identity
- Branding - how important is it and what is it really?
- Fear of pivoting
- How to build a stronger brand
Key Takeaway: Our business is a reflection of what we are doing in ourselves and how we are growing. - Tiffany Gonzalez
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